The Charm collection

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why gold filled?

You want your jewelry collection to have high-quality pieces, but also don't want to spend a ton of money. We get it, a girl's gotta budget!

Gold-filled jewelry has the look and feel of solid gold without the ridiculous price tag. A thick layer of gold is bonded through heat to a base metal such as copper or brass, so it's durable and also safe for sensitive skin.

Gold filled contains 100x more gold than gold plated, which means our pieces are tarnish-resistant with proper care and perfect for everyday wear!

SMALL BUSINESS

Owned by a stay-at-home mama in Los Angeles, CA

HIGH-QUALITY MATERIALS

You never have to worry about tarnishing with proper care

CUTE PACKAGING

Every order comes with a reusable pink box and pouch

FREE U.S. SHIPPING

All orders over $75 (no code required at checkout!)

MEET THE MOMPRENEUR

That's me (Bree) – I am a stay-at-home mama and jewelry lover who's turned her hobby into a business.

It all started in my early 20s when I made jewelry for my many Coachella outfits with bright bead bracelets and chunky statement necklaces.

Fast forward many years later, with a little push from my entrepreneur husband and a pandemic, I was ready to follow my passion.

Three days after I launched, we found out we were pregnant with our baby girl, Miley, and it has been a wild adventure ever since balancing mom life and running a small business.

Inspired by my ethnicity, “nani” means beautiful in Hawaiian and it’s the foundation for everything I do. Jewelry is so much more than just an accessory – it makes you feel and look your best.